General Logistics Systems to sponsor German Athletics Federation

Three-year deal includes branding at all events.

General Logistics Systems to sponsor German Athletics Federation

The German Athletics Federation (DLV) has agreed a sponsorship deal with General Logistics Systems (GLS).

The three-year partnership - brokered by the governing body's German Athletics Marketing (DLM) arm - will see GLS branding appear on the start numbers of competitors at all DLV events. Specialist German outlet Sponsors.de reports that the deal will be worth an annual sum in the upper six-digit range.

GLS joins Barmer, DKB and Tetesept as a main sponsor of the DLV.

Berlin will host the European Athletics Championships in 2018 as part of the first multi-sport European Championships, with concurrent events in gymnastics, rowing, triathlon, cycling, golf and aquatics in Glasgow, Scotland.