Gatorade to sponsor NHL Hockey Operations camp

28 July 2010 | Posted in Sponsorship, Ice Hockey | By Nick Forrester

Gatorade has signed a deal to be the title sponsor of the National Hockey League (NHL) Hockey Operations camp.

“We are excited to partner with Gatorade for the 2010 NHL Research, Development and Orientation Camp,” NHL Vice President of Hockey & Business Development Brendan Shanahan said. “The G Series brand and Gatorade’s commitment to research is a perfect complement with the Camp’s direction for new and innovative ideas.”

The camp, which is scheduled to take place on the 18th and 19th August at the Toronto Maple Leafs’ practice facility, features over 30 prospects eligible for the 2011 Entry Draft, and will test a number of suggested rule changes and modifications to the NHL game or playing surface. Daily scrimmages will create live game-like situations with these variations.

“The NHL Research, Development and Orientation Camp is a great fit for us as we both look to a future of sports performance innovation built on a solid foundation of our respective products,” said Dale Hooper, VP Marketing, PepsiCo Beverages Canada, the maker of Gatorade. “In our case, G Series is a new line of products that delivers the fuel, fluids and nutrients that athletes need for before, during and after their daily scrimmages. For the NHL, we’re very excited to see the innovations that come out of this year’s Camp.”