Top-flight Turkish soccer side Galatasaray have announced a new multi-year partnership with global cosmetics company Jeunesse.
Under the terms of the deal, Jeunesse will benefit from stadium signage, strategic player product endorsements and a VIP room at the Süper Lig club’s Türk Telekom Stadium. The company’s branding will also be visible on television broadcasts featuring Galatasaray and on the team’s social media channels.
“We are excited to join forces with one of the most storied football clubs in Europe,” said Jeunesse’s chief visionary officer Scott Lewis. “Galatasaray is a well-liked and successful club with brand values that align with Jeunesse and our commitment to providing quality, innovation and a top-notch brand experience.
“We believe our products are a perfect match for Galatasaray’s passionate fan base, and we can’t wait for them to experience what it’s like to live Jeunesse.”
Galatasaray are one point clear at the top of the Süper Lig, and host Trabzonspor in their next fixture on Sunday.