Fulham have signed what they claim is a record deal with Filipino online gambling company Dafabet to become the English soccer club’s new shirt sponsor.
The agreement with the West London club runs for the next two years, until the end of the 2019/20 season, and covers both the home and away kits of the men’s and women’s teams.
As well as Dafabet’s presence on Fulham’s playing shirts, the betting brand’s name and logo will be made visible around their stadium, Craven Cottage, as well as on the club’s digital channels and social media. There will also be engagement activities and opportunities to allow Dafabet to reach Fulham’s nationwide and international fanbase.
John Cruces, head of sports marketing and sponsorship at Dafabet, said: “Being one of the most recognised Asian brands it was very important to us to continue to be seen in the most watched league in club football, especially seeing more new gaming brands entering football of late.
“We’ll be bringing the highest level of experience to the partnership and will engage with both the club and fans, working towards common goals. It goes without saying we look forward to forming a successful relationship, roll on the new season.”
Fulham – London’s oldest soccer club – are back in the Premier League for the first time in four years, having been relegated in 2014. Managed by Slaviša Jokanović, they beat Aston Villa 1-0 in the Championship playoff final in May.