Cricket: Indian cricketer Shikhar Dhawan has been named as a brand ambassador for sportswear brand Alcis Sports. The Indian Test side's opening batsman will represent the company for two years, appearing in marketing campaigns that will span print, digital, events and retail marketing across the country.
Basketball: UAE-based broadcaster Sharjah Sports has agreed a rights deal with the Spanish Basketball Clubs Association (ACB) to show matches from the Liga Endesa, the top division of basketball in Spain, and the Copa del Rey, the top knock-out competition. Sharjah will show the games in 23 countries across the Middle East and North Africa region.
Soccer: Brazilian futsal team Jaraguá has extended its sponsorship arrangement with dog and cat food manufacturer Magnus for a further season. Magnus' branding will continue to appear on the right-hand side of Jaraguá's playing shirts throughout 2018.
More soccer: Second-tier Spanish soccer side Real Valladolid have named internet-based Portuguese company Prozis as their official nutrition partner for the remainder of the 2017/18 Segunda División season.
Rugby: Top-tier English rugby union side Leicester Tigers have secured a tie-up with cleaning specialists OfficeCare. The East Midlands-based company will work as an official partner of the Aviva Premiership club and provide its cleaning services at their Welford Road stadium and Oval Park training ground.
Also in rugby: Advance Roofing has become the front-of-shirt sponsor for second-tier English rugby league side Barrow Raiders. The Barrow-in-Furness-based company will have its logo displayed on the playing kit of the Raiders throughout the 2018 Kingstone Press Championship season.
Cycling: Financial services company Bennelong Funds Management has become the latest title sponsor of Australian continental and national road series team SwissWellness. For the 2018 season, the team will be known as Bennelong SwissWellness Cycling Team presented by Cervelo.