Friday’s Daily Deal Round-Up: MMA, shinty and more

Sifting through the sports business news for overlooked gems.

Friday’s Daily Deal Round-Up: MMA, shinty and more

Mixed martial arts: Eleven Sports has secured the broadcast rights to the Cage Warriors Fighting Championship until the end of 2019. Coverage of the mixed martial arts promotion's events, beginning with Cage Warriors 80 at Indigo at London's O2 Arena, will be carried on all of Eleven's global outlets.

Ice hockey: German Ice Hockey League (DEL) club Schwenninger Wild Wings have renewed their long-term partnership with Fürstenberg. The brewery's logo will continue to appear above the players' numbers on the back of the team's shirts for an undisclosed period.

Swimming: French swimmer Mehdy Metella has renewed his personal endorsement deal with Arena. The 24-year-old, a gold medallist in the 4x100m freestyle at the 2015 world championships, will continue to use the brand's swimwear in training and competition.

Other sports: Developer Tulloch Homes has agreed a four-year deal to sponsor the Camanachd Cup, the 121-year-old elite competition for the traditional Scottish sport of shinty.

Squash: The World Juniors Squash Championship has secured support from New Zealand's University of Waikato and property development group Carrus Corporation. The event will take place in Tauranga, New Zealand from 19th to 29th July.

Football: Austrian football team Vienna Vikings have agreed a sponsorship deal with carmaker Dacia.