Soccer: Second-tier German soccer side SSV Jahn Regensburg have confirmed a tie-up with Workfacts Service Center. The call centre will be a ‘classic partner’ of the 2. Bundesliga club.
Golf: Mobile golfing app 18Birdies has named PGA Tour professional Wesley Bryan as its latest brand ambassador. The 2016 Web.com Player of the Year will wear the logo of the app on his clothing in competition and appear in exclusive content for the company's social media campaigns.
Biathlon: Performance sports brand Odlo has become an official supplier to the Norwegian Biathlon Association (NSSF) in a four-year deal, concluding in 2022.
Horse racing: British carmaker Land Rover is to title sponsor the Kentucky Three-Day Event for the next four years. The first Land Rover Kentucky Three-Day Event will take place from 26th to 29th April 2018 at the Kentucky Horse Park.
Also in horse racing: High street bookmaker Ladbrokes has been announced as the new sponsor of the Welsh Champion Hurdle, which takes place at Ffos Las Racecourse on 21st Saturday October. The 2017 race is said to be worth UK£50,000 to the winning jockey.
Basketball: The Chinese Basketball Association (CBA) has signed a partnership with Hebei-based Jinmailang Beverage company, with the firm's Jinmailang Liangbaikai brand becoming the league's official drinking water for the next three seasons.
Triathlon: Protein drinks provider Vifit Sport has joined bike manufacturer BMC as the joint naming rights partner of the BMC-Vifit Sport professional triathlon team for the next three years.
Esports: Digital streaming platform Hulu has partnered with esports content and tournament producer ESL, ordering four original series looking at the growing world of esports.
Motorcycling: Stockholm-based agency Spring Media has become the exclusive distributor for the rights to the Elitserien, the top tier of the Swedish Speedway motorcross series.
Tennis: Tennis South Africa (TSA) has partnered with Brand ID Ignite, the South African licensee and distributor of Dunlop tennis balls, in a deal that will make Dunlop a key sponsor and supplier of selected TSA tournaments.
Netball: Australian shopping chain Woolworths has become the official supermarket and fresh food partner of Netball Australia. The store will be a sponsor of the Samsung Australian Diamonds national team, as well as providing support for community and grassroots initiatives across the country.