Motorsport: Cloud platform GoDaddy will be the primary sponsor of motorsport driver Danica Patrick during her final two Nascar races. The company, which first partnered with Patrick in 2007, will have its logo adorn the 35-year-old’s stock car during the Daytona 500 in February and the Indianapolis 500 in May.
Golf: British Masters champion Paul Dunne has renewed his sponsorship deal with KPMG. The Irishman first partnered with the global accounting and consulting group in 2016.
Soccer: The United Soccer Leagues (USL), the organiser of lower-tier soccer competitions in the US, has named Capelli Sport as the official apparel supplier of its Premier Development League and Super Y League, as well as the official armband supplier of the USL itself, the second-tier of US club soccer.
More soccer: Lega Pro, the governing body which operates Italian club soccer’s third tier, has announced a supply deal with Italian sports equipment brand Erreà. The company will provide Serie C teams with apparel and clothing for four years.
Esports: Top-tier German soccer side Bayer Leverkusen have signed their first esports player. Marvin Hintz, who plays the Fifa soccer video game, will represent the Bundesliga club at national, international and regional tournaments.
Tennis: Sportswear manufacturer Lotto has signed apparel deals with eight men’s and women’s tennis stars. Elise Mertens, Alizé Cornet, Petra Martic, Richel Hogenkamp, Vera Lapko, Mathias Bourgue, Benjamin Bonzi and Louis Wessels will all wear kit supplied by the Italian brand, joining the likes of Agnieszka Radwanska, Kevin Anderson and David Ferrer among the company’s roster of tennis players.
Cycling: Former England cricketer Matt Prior’s One Pro Cycling team has announced that global law firm White & Case will their official partner for the 2018 UCI Continental season.