Cricket: Lancashire County Cricket Club have signed an extended deal with Leasing Options, a Manchester-based online car rental firm. Leasing Options will continue to sponsor the English County Championship cricket side for a further two years.
More cricket: Elsewhere in the County Championship, midlands-based outfit Derbyshire have signed an extended agreement with managed services Air IT, which will remain as an official partner of the club for the 2017 season.
Australian rules football: Perth-based Australian Football League (AFL) side West Coast Eagles have penned a new two-year partnership with energy company AGL Limited. The firm's logo will appear on the Eagles' playing shorts for the 2017 and 2018 AFL campaigns.
Motorsport: Seattle-based beef jerky company Oberto and convenience store chain Circle K will both put their branding on Marco Andretti’s number 27 Honda at this weekend's IndyCar Series race at Phoenix International Raceway.
Table tennis: The International Table Tennis Federation (ITTF) has become an official partner of the Table Tennis Legends Tour, which sees veteran figures of the sport face off against one another.
Rugby: This year's Rugby League World Cup, which will be held jointly by New Zealand, Australia and Papua New Guinea, has welcomed CrownBet to its sponsorship roster as the official wagering partner of the tournament.
Multiple sports: The 2018 Gold Coast Commonwealth Games has named multinational fitness company TechnoGym as its 25th official partner.
Sailing: America's Cup contestants Emirates Team New Zealand have received sponsorship from the China Cup International Regatta, ahead of the 35th edition of the Auld Mug contest in Bermuda.