Volleyball: Linglong Tyres has signed a one-year sponsorship agreement with the Chinese Volleyball Super League (VSL). The tyre manufacturer becomes the competition’s third new official sponsor following recent partnerships with Bright Dairy and Peak Sports.
Basketball: Online platforms Fanseat and DB Video have partnered together to offer live streaming of the top-tier Belgian basketball championship, the Euromillions Basketball League, for the 2017/18 season.
Diving: Chinese Olympic diving champion Wu Minxia has launched a swimming apparel brand called MXW. The company will have its headquarters in Jinjiang, Fujian Province and focus on providing kit for the youth and family market.
Paralympics: Five-time para-canoe world champion Curtis McGrath has signed a personal endorsement deal with Aon Australia, the Australian arm of the global insurance broker. McGrath will lend his image to the organisation’s future campaigns.
Nascar: Camping World Truck Series team GMS Racing have announced social media app MyWhy as a primary sponsor for Justin Haley’s number 24 GMS Racing Chevrolet Silverado. Its logo will feature on the American’s livery in the third-tier Nascar stock car series races at the Las Vegas Motor Speedway and the Homestead-Miami Speedway.
College sports: The Western Athletic Conference (WAC) has appointed Van Wagner Sports & Entertainment to manage its marketing and sponsorship portfolios in a multi-year deal.
More College sports: Raycom Sports has announced that American auto insurance company Geico has renewed as an Atlantic Coast Conference’s (ACC) official corporate champion.
Athletics: CX+ Sport has secured a three-year apparel agreement with Athletics Ireland.