Friday’s Daily Deal Round-Up: Adelaide shirt deal and more

AFLW, golf, squash, handball and motorsport feature in a diverse industry digest.

Friday’s Daily Deal Round-Up: Adelaide shirt deal and more


Australian rules football: Australian Football League Women's (AFLW) champions Adelaide have signed Workskil Australia as their co-major sponsor for the 2018, 2019 and 2020 seasons. The employment services company joins BHP as one of Adelaide's lead partners, with its logo to appear on the front of the team's matchday jerseys.

Golf: US Walker Cup-winning golfer Cameron Champ has signed to sports and entertainment agency Wasserman as he makes his professional PGA Tour debut this week at the OHL Classic at Mayakoba. The 22-year-old climbed to second in Golfweek’s National Men’s Amateur Rankings in a decorated college golf career at Texas A&M.

Handball: Health insurance brand AOK has signed a three-year sponsorship deal with German hanball side TBV Lemgo. The company will become a third-tier partner of the DKB Handball Bundesliga (HBL) club, with its branding set to appear on the chest of their jerseys and on the playing floor of the Lippenhalle. According to German sports business outlet Sponsors, the agreement is worth an annual fee of around €150,000 (US$175,000).

Squash: The organisers of the Tournament of Champions, an event on the Professional Squash Association's (PSA) World Tour, have renewed with title sponsor JP Morgan for another three years. The financial services institution will enter its 12th year in partnership with the competition, whose 2018 edition will be played in New York's Grand Central Terminal from 18th to 25th January, while S&P Global, Comcast NBCUniversal and SL Green Realty Corp have been confirmed as second-tier silver sponsors.

Table tennis: Swedish free-to-air broadcaster SVT has agreed a deal with the International Table Tennis Federation (ITTF) for the rights to the 2018 World Team Table Tennis Championships. The event will take place in Halmstad, Sweden from 29th April to 6th May, with China's men and women seeking to retain the titles they won in Kuala Lumpur in 2016.

Motorsport: Floorcare brand Eureka will be the primary sponsor of David Starr's number 66 Toyota Camry for the final two races of the 2017 Monster Energy Nascar Cup Series, at Phoenix International Raceway from 10th to 12th November and at Homestead-Miami Speedway on 19th November, after agreeing a partnership with MBM Motorsports. The deal, which is likely to be worth an initial US$1 million, will continue into 2018 on as-yet undisclosed terms.

Also in motorsport: Marketing agency Eternal Fan will return as the primary sponsor of Joey Gase's number seven Premium Motorsports car at Phoenix in a deal estimated to be worth around US$400,000.