French Open refreshes with Magnum deal

Grand Slam tennis tournament to partner with Unilever’s ice cream brand.

French Open refreshes with Magnum deal

The French Open has announced a three-year partnership with Magnum.

The Unilever-owned ice cream brand will serve as the official supplier and distributor of ice cream at the Grand Slam tennis tournament.

The agreement runs from this year’s tournament until the 2020 edition, and includes other Unilever-owned ice cream brands, including Ben & Jerry’s, Carte d’Or and GROM.

Consumer goods company Unilever has been a partner of the French Open for two decades. In March 2017, its deodorant brand RexonaMen signed a two-year deal to extend its sponsorship of the tournament.

Jean-Christophe Giletta, deputy managing director at the French Tennis Federation (FFT), which organises the event, said that the national body is “very proud of this new agreement with Unilever, a loyal supplier of the Parisian Grand Slam and undisputed leader in the ice cream industry”.

The 2018 French Open will take place from 27th May to 10th June at Paris’ Rolland Garros clay-court tennis venue. Spain’s Rafael Nadal and Latvian Jeļena Ostapenko will be the defending champions in the men’s and women’s singles events respectively.