Rolling sports business news wrap: Every deal, every day

Top story: French Open extends with Lacoste.

Rolling sports business news wrap: Every deal, every day

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Top story

French sportswear and fashion brand Lacoste has extended its long-running sponsorship deal with tennis Grand Slam the French Open, for a further seven years.



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  2. Valencia roll the dice on new Bwin deal

  3. Bayer Leverkusen sign new sleeve sponsor

  4. Cricket South Africa teams up with SuperSport for new T20 league

  5. World Cup gets immersed with LUCI sponsorship

  6. Chelsea confirm Hyundai sleeve deal

  7. Middlesbrough cash in ‘record-breaking’ 32Red deal

  8. World Cup prompts TSN and RDS to launch OTT services

Under the terms of the deal, Lacoste, which has been a partner of Roland Garros since 1971, will continue to provide outfits for officials at the tournament, including umpires and line judges, while continuing to develop co-branded products with the organisers.

Lacoste is also a partner of various ATP tournaments, including those in Miami, Barcelona, Shanghai, as well as the year-ending ATP Finals in London.


The French Football Federation (FFF) has renewed its partnership with fast food restaurant chain KFC in a new five-year deal will run until 2023.

Spanish top-flight side Espanyol have announced the opening of RCDE Academy Los Angeles the La Liga club's third academy in the US, their eighth worldwide.

French top-tier rugby union outfit Union Bordeaux have announced a new, five-year main sponsorship deal with the Arkéa banking group.

Ireland’s women’s hockey team have agreed a deal with SoftCo that sees the finance automation software provider sponsor the team's playing kit during the upcoming World Cup in London.

Media Rights

Pay-television broadcaster Sky Österreich has announced its final inventory of sublicensed rights for Austrian Bundesliga, the domestic soccer top-tier . For the four season from 2018/19 to 2021/22 public-service broadcaster ORF has secured one of two highlights packages; Telecommunications company A1 Telekom Austria has secured rights to four live matches per season; with Sportradar has also securing digital highlight rights for its over-the-top (OTT) platform,

The International Hockey Federation (FIH) has agreed a global content partnership with Whisper Films that will see the sports production company develop a magazine show.


The Havas Sports & Entertainment agency and its recently established Havas Blockchain division have launched a new, cryptocurrency-based loyalty programme aimed at sports fans around the world. The blackchain platform is focused on creating a new marketing avenue or loyalty programme for clubs and federations, as well as their sponsors and partners.

Bidding & Hosting

World Rugby has announced that Glendale, Colorado will host the opening round of the World Rugby Women’s Sevens Series next season, taking the total number of events in the tour up to six.

Alberta-based soccer club FC Edmonton have been announced as the latest addition to the Canadian Premier League when it launches in 2019.

Delivery of the day

Nothing says winner in US sports like a t-shirt and a hat; championship-branded clothing is a staple of every title game post-match celebration. 

Following the Washington Capitals’ maiden National Hockey League (NHL) Stanley Cup title win last week, Uber and Fanatics partnered up to let fans get in on the celebratory apparel action. Washington fans could order an official title t-shirt and cap through the app and have it delivered to their door by an Uber Eats driver, all for the price of US$34.99 (plus fees). That is next level armchair fandom.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story