ESPN Star Sports, the official broadcaster and commercial partner of the Nokia Champions League Twenty20 cricket competition until 2018, has announced a multi-platform broadcast partnership with Australian sports broadcaster Fox Sports.
Under the terms of the agreement, Fox Sports acquires the rights to broadcast tournament matches live and exclusive on television, online and on mobile in Australia.
Manu Sawhney, ESPN Star Sports managing director, said of the deal: “We are very pleased to have such an enthusiastic partner in Fox Sports, who will showcase this premium event across the internet and on mobile, in addition to broadcasting it on television. As the World Championship of top Twenty20 teams from various countries, the Nokia Champions League Twenty20 continues to enjoy a strong following across a major cricket-playing country and we’re committed to further build on that popularity along with them.”
In addition, Asia’s biggest sports content provider ESPN Star Sports has extended its list of global syndication partners that will screen the tournament, with Pakistani channel Ten Sports expanding its broadcasts to more than 175 territories worldwide.
In 2008, ESPN Star Sports paid almost US$1 billion for the 10-year broadcast rights to the tournament. This year’s edition begins on 23rd September in India, and will be contested by teams from India, Australia, England, South Africa, Sri Lanka, New Zealand and the West Indies.