Fox buddy up with Globo for Brazilian World Cup rights
Fox Sports Brasil has confirmed a sub-licensing deal with Globo for broadcast rights to the Fifa World Cup in Brazil next year.
Fox, which launched in Brazil last year, is set to open up a new channel in the region, Fox Sports 2, in anticipation of the World Cup early next year.
- Fox Sports Latin America snaps up Serie A rights
- Fox Sports and ESPN buy Premier League's Brazilian rights
The deal will see Globo entitled to Fox-owned broadcast rights to the Copa Libertadores in return.
Guilherme Valentini, Fox's vice president of marketing for the region, confirmed that the new channel and the World Cup package would allow Fox to sell 12,000 more ad spaces next year.
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