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Fox and Konica Minolta sign up for lacrosse

13 March 2013 | Posted in Broadcast, Sponsorship, Lacrosse, North America | By David Cushnan

Fox and Konica Minolta sign up for lacrosse

Fox Sports will broadcast college lacrosse after signing a multi-year deal with ECAC Lacrosse to broadcast the NCAA Division I conference.

Fox Sports Networks will broadcastthe semi-finals and finals over a four-day period this May, but from 2014 coverage will be on the new Fox Sports 1 network, details of which were confirmed last week.

“The ECAC is thrilled to have the ability through the Fox Sports Media Group to showcase the talents of the student-athletes of our lacrosse league on national television," said ECAC assistant commissioner Ben Layton.

"The Fox Sports partnership will create a positive atmosphere for our league championship and allow the country to see how competitive our league continues to be."

Gary Ehrlich, executive vice president of Fox Sports Networks, added:  “We place tremendous value on college sports and this multi-year partnership features many opportunities to expose more people to ECAC Lacrosse and this exciting sport.”

Pattison Sports Group, ECAC Lacrosse's agency of choice, advised on the deal.

Konica Minolta to sponsor events

Meanwhile, printing and IT company Konica Minolta has announced it will sponsor a range of college lacrosse events and tournaments in March and April.

The company has signed up to sponsor this weekend's Metropolitan Lacrosse Classic in New York; the Face-Off Classic, scheduled for 23rd March in Baltimore; and the Big City Classic on April 27th at Metlife Stadium in New Jersey. It will also sponsor Denver's Mile High Classic event this Saturday.

"Konica Minolta has been a sponsor of lacrosse games for more than six years," said Kevin Kern, senior vice president of marketing for Konica Minolta Business Solutions USA.

"Lacrosse is one of the fastest growing team sports in the United States, particularly among America's youth. We are proud to be a sponsor for a sport that attracts our future leaders."

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