Pay-TV broadcaster Fox Sports Australia has secured the rights to a number of national team competitions organised by the International Basketball Federation (Fiba).
The deal gives the network exclusive live rights to all tournament games played by Australia’s men’s and women’s national teams - nicknamed the Boomers and the Opals - until 2021.
The package includes the 2018 Fiba Women's Basketball World Cup, the men’s 2019 Fiba Basketball World Cup and its qualifiers, and qualifying tournaments for the Tokyo 2020 Olympic Games, along with a host of other competitions.
The agreement was brokered by Fiba Media, a product of the strategic partnership between Fiba and Perform Group.
Patrick Delany, chief executive of Fox Sports, said: “Basketball in Australia is booming thanks to the success of Australia’s National Basketball Association (NBA) stars, and our homegrown competitions, the National Basketball League (NBL) and Women’s National Basketball League (WNBL).
“The next couple of years are crucial for our national teams, as they prepare to take on the world’s best in a range of tournaments as part of Fiba’s new competition system, and Fox Sports will be the only place to follow their progress live. This deal reaffirms Fox Sports’ commitment to providing a platform for Australian athletes and exposure for one of Australia’s most popular sports.”
Patrick Baumann, Fiba’s secretary general, added: “We are thrilled to team up with Fox Sports in bringing the very best of national team basketball to fans right across Australia. The close followers of the Boomers and Opals now know there is one place where they can watch and follow the games of their favourite players and teams.”
The news comes as Basketball Australia confirms a renewal of its long-term apparel partnership with Peak Sport. The extension will see the Chinese sportswear brand continue to provide kit for all of the governing body’s men’s and women’s junior and senior teams for a further four years.
“Peak Sport continue to be a wonderful partner of Basketball Australia,” said Anthony Moore, Basketball Australia’s chief executive. “We are delighted to enter into a new four-year agreement which will see our national teams outfitted in leading performance garments on the road to Tokyo 2020.”
“Peak Sport is very proud to continue its longstanding, 11-year partnership with Basketball Australia,” said Kurt Wu, vice director of brand, sales and marketing at Peak Sport. “This new partnership will see a fresh new design for the whole apparel range and it has been designed right here in Australia.
“Peak believes in supporting basketball at all levels. Whether that be at the grassroots level with the or for emerging talent, we are dedicated to growing the sport of basketball.”