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San Jose Earthquakes to run augmented reality promotion

09 March 2012 | Posted in Sponsorship, Soccer, North America, Video, | By Michael Long

The San Jose Earthquakes of Major League Soccer (MLS) has signed a new agreement that will see the Autonomy Corporation-designed augmented reality platform Aurasma integrated into club promotions throughout the 2012 MLS season.

According to a press release, using the free Aurasma Lite app for iPhones, iPads and Android devices, Earthquakes fans can aim their device at the MLS team's logo to view a special video message from top scorer Chris Wondolowski followed by game highlights.

'Using the app, the Quakes’ logo transforms into a video of Wondolowski before the fans’ eyes, bringing sports promotion into the bold new world of augmented reality.  Wherever the Quakes logo is seen, whether it is a magnet on a fridge, a poster in a bedroom or someone wearing a player's jersey, fans can unlock game highlights and access exclusive promotions. The videos, called an Aura, and promotions will change over the course of the season to keep fans engaged.'

"The San Jose Earthquakes have some of the most devout fans in Major League Soccer, and we want our promotions to match that passion while also meeting the fans’ thirst for more engagement with the players," said San Jose Earthquakes president Dave Kaval. "This partnership with Aurasma brings entertaining, interactive media to our club and allows our fans to connect with our players in revolutionary ways."

Jennifer Rapp, general manager at Aurasma, added, "The forward-thinking Earthquakes organisation understands that its loyal fan base craves engagement with players beyond game day. Since sports teams' logos are seen on all types of merchandise it is really fun and easy to transform a poster, sweatshirt or even coffee mug into another screen to watch game highlights and engage with the players. We are excited to power the first US Major League Soccer team’s augmented reality experience."

To view a demonstration of the technology in action, play the video below.

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