Formula One: Lotus opt for new look ahead of 2013 launch

25 January 2013 | Posted in Sponsorship, Formula One, Motorsport, Global, | By David Cushnan

Motorsport apparel and footwear specialists Alpinestars have signed a multi-year agreement with the Lotus Formula One team.

The company will provide products to the team, which finished fourth in last year's world championship, and its drivers, Kimi Raikkonen and Romain Grosjean.

Alpinestars will also add its 'technical expertise and support' to the entire Lotus team.

“Alpinestars is an internationally recognised and respected brand so it’s fantastic for the team to agree a partnership," said Lotus team principal Eric Boullier.

"The support and proactive approach that Alpinestars brings will benefit the team in many ways. I’m looking forward to seeing our drivers in their ultra-lightweight, safe and stylish new race attire alongside the ultra-lightweight, safe and stylish E21.”

Earlier this month the team struck a travel clothing deal with Henri Lloyd.

Lotus will become the first Formula One team to unveil its 2013 challenger on Tuesday, with an online launch from the team's base in the English county of Oxfordshire.

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