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Formula One extends broadcast partnership

22 December 2009 | Posted in Broadcast, Motorsport | By Michael Long

Formula One will continue to be shown in the United States on the Speed cable channel, after a deal was reached for the 2010 season between channel executives and Formula One Management.

The deal extends a partnership that began as long ago as 1996 and will in 2010, for the first time, include online video clips.

As well as live race coverage, qualifying and practice sessions will also be shown as they happen. In line with recent years, four Grands Prix will be broadcast on Speed’s network partner Fox. Which races will be shown coast-to-coast was not announced, but they will be consecutive events.

"I've been on pins and needles waiting for this new agreement," said Bob Varsha, Speed's play-by-play race commentator. "I've lost track of how many questions from our viewers regarding what the future holds."

Kevin Annison, vice-president of digital and interactive media for Speed, added: "Acquiring broader Formula One online rights was important to Speed as it is one of the most popular sections of the site. As the US home to Formula One, we look forward to marrying these new video rights with SpeedTV.com's excellent Formula One coverage."

Though there will again be no United States Grand Prix in 2010, the expected arrival of the USF1 Team in Formula One, led by Speed’s pit reporter Peter Windsor, is likely to boost the sport’s popularity in the country.

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