Formula One tunes in with SiriusXM deal

Satellite radio channel becomes motorsport series’ exclusive US radio partner.

Formula One tunes in with SiriusXM deal

Sirius XM Satellite Radio has been announced as the exclusive North American radio broadcaster of global motorsport series Formula One. 

The satellite radio channel will air the remaining four Grands Prix of the 2017 season, beginning with the US Grand Prix in Austin, Texas on 22nd October. Starting with the 2018 Australian Grand Prix, SiriusXM will then have coverage of every race on the Formula One calendar in future seasons.

SiriusXM will not have its own broadcast team but will instead provide its listeners with coverage from UK channel BBC Radio 5 Live.

“We are delighted to have Formula One back on SiriusXM,” said Sean Bratches, managing director of commercial operations at Formula One. “Their ability to offer live coverage of all races throughout the championship to their numerous fans and listeners provides tremendous additional exposure for Formula One in the North American market.”

Scott Greenstein, president of SiriusXM, added: “Formula One races are sensational, world class events, which showcase the most advanced automotive technology in the hands of exceptional drivers competing on very challenging circuits.” 

Lewis Hamilton leads the 2017 drivers’ world championship by 59 points from German rival Sebastien Vettel. If the Briton wins this weekend’s US Grand Prix, Vettel must finish in the top five to keep the title race alive and stop the Mercedes driver claiming his fourth title.