Italian soccer side Foggia Calcio have entered into a three-year strategic partnership with Sport & Ideas, an Italian agency that specialises in sports marketing and event management.
Sport & Ideas will lend its expertise to the newly promoted Serie B club in a bid to increase brand and revenue. The financial terms of the collaboration have not been revealed.
"We are proud to partner with Foggia Calcio 1920,” said Nicola Tolomei, managing director of Spot & Ideas. “It allows us to work with a great tradition and strong club, with a three-year program based on competence, on passion and skills of people and executives who work in this club.
“Sport & Ideas stands alongside Foggia Calcio 1920 to exploit all opportunities for marketing and communication as well as to transfer its know-how gained in over 20 years of experience in other areas of the sport of music and entertainment."
Sport & Ideas has a strong portfolio of Italian sports entities such as MotoGP team Aprilia Racing, Energy for Swim, basketball outfit Brescia Leonessa and the National Basketball League (LBA).