FloSports picks up Euroleague Basketball rights in US

Streaming service to show live coverage of Euroleague and Euro Cup.

FloSports picks up Euroleague Basketball rights in US

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FloSports has agreed a multi-year deal with Euroleague Basketball.

The agreement sees the sports content company serve as the official distributor in the US of the Turkish Airlines Euroleague, the elite competition for European club basketball, as well as the 7Days Euro Cup.

FloSports will provide live and on-demand coverage of the competitions on digital platform FloHoops.com.

FloHoops’ coverage will include the entire regular season and post-season for the 2018/19 and 2019/20 seasons, including playoffs and championships. FloSports will also show all Euroleague Final Four games that will be played on 18th and 19th May in Belgrade this season.

"Our aim is to provide the most comprehensive basketball coverage to fans across all levels of the game, and partnering with Euroleague is another positive step for FloHoops," said Mark Floreani, chief operating officer and co-founder of FloSports. "There is no higher level of play outside of the NBA than the EuroLeague, which has been the leader in professional international basketball for nearly 20 years."

"We are delighted to sign FloSports as a partner to deliver the Euroleague and Euro Cup experience to our growing audience in North America," added Alex Ferrer Kristjansson, senior director of marketing and communications at Euroleague Basketball. "There could not be a better home for our games than FloSports, widely known for their innovation in presenting top sports content to digital audiences."