FloSports inks ‘first-of-its-kind’ Eleven Sports distribution deal

US OTT service secures coverage of more than 500 live events over next 12 months.

FloSports inks ‘first-of-its-kind’ Eleven Sports distribution deal

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FloSports, the US-based live streaming sports subscription service, has announced what it describes as a ‘first-of-its-kind’ deal with Eleven Sports US.

The agreement gives FloSports exclusive digital rights to distribute the international broadcaster’s programming feed that accounts for nearly 500 men’s and women’s live events over the next 12 months.

Coverage will include New Mexico State Aggies football games, men’s basketball games from the Big Sky Conference, World Judo Championships and other properties. The events will be made available to every FloSports subscriber across the company’s portfolio of networks, including FloHoops, FloCombat, FloFootball and more.

“The addition of hundreds of new live events to our network is exciting for both us and our subscribers,” said FloSports’ vice president of global rights acquisition Mike Levy. “This deal with Eleven Sports reflects a new sports media order where linear and digital sports distributors work together to best serve sports fandom.”

“Making our feeds available to as many fans as possible requires smart partnerships,” added Anthony Bailey, managing director of Eleven Sports US. “FloSports has a fast-growing and sizeable subscriber base, and we have rights to over 4,000 live events. This deal makes thousands of live game hours more accessible, and advances our goal of seamlessly connecting fans with sports across every device, screen, and platform.”