Five major French brands commit to 2018 Ryder Cup

Biennial golf match secures host of supply deals with prestigious companies.

Five major French brands commit to 2018 Ryder Cup

A group of leading French brands have become official suppliers of the 2018 Ryder Cup, which will be played at the Albatros Course of Le Golf National near Paris.

Accor Hotel Group will provide official hotel accommodation for fans, players and VIPs attending the 42nd edition of the biennial three-day golf match, which sees the 12 best European golfers take on their US counterparts. The company will also work closely with Ryder Cup Europe to accommodate those working at the event.

JCDeaux will use its outdoor advertising sites in Paris and London, England to promote the event, and will install its digital signage products at Le Golf National to help fans navigate their way around the golf course.

Meanwhile, food and drink giant Nestlé’s products will be served and sold both at public catering outlets and in private hospitality for the duration of the competition. Additionally, the company has agreed to lend additional support to the Junior Ryder Cup, which will be played at the Disneyland Paris Resort on 24th and 25th September 2018.

The partnership with Moët Hennessy will see the brand’s champagnes and spirits made available across all public and private catered facilities at Le Golf National throughout the tournament, while they will also be served at the team welcome dinner, Ryder Cup gala dinner, sponsor receptions and other official occasions.

Finally, Mouton Cadet will be the official wine of the 2018 Ryder Cup, and will launch a special Cuvée dedicated to event in March next year.

Richard Hills, European Ryder Cup director, said: “France is ready to host one of the biggest and most prestigious sporting occasions in the world. It is fitting that some of its most well-known companies are rallying behind it.

“The involvement of so many French companies has ripple effects well beyond three days of elite sport. With their local supply chains and employment opportunities, and commitment to the communities they serve, having the support of prominent French brands helps to ensure next year’s event truly feels like a French Ryder Cup.”

The 2018 Ryder Cup takes place between 28th and 30th September next year, when the US team will be hoping to retain the title they won back in 2016.