Rolling sports business news wrap: Every deal, every day

Top story: FIVB partners with IMG to launch Volleyball TV OTT service.

Rolling sports business news wrap: Every deal, every day

Getty Images

Top story

The International Volleyball Federation (FIVB) has partnered with IMG to launch Volleyball TV, the sport's first over-the-top (OTT) digital streaming platform. 

Available on desktop, mobile and iOS and Android apps, Volleyball TV will offer fans coverage from all of the sport’s major events starting with the Volleyball Nations League (VNL), which begins on 15th May.


  1. Chelsea sign £UK50m sleeve sponsorship with Hyundai
  2. Eleven takes Champions League and La Liga rights in Portugal
  3. Emirates extends and expands Formula One deal
  4. CSL becomes first Chinese sports league on Twitter
  5. Football Federation Australia in MKTG digital media deal
  6. Barcelona to open five leisure parks in strategic regions 

The VNL will be the first event that the FIVB has taken control of its own content production and all its 260 men’s and women’s matches, as well as 10-minute highlights from every game, will be shown on the platform.

Volleyball TV will be available as a Pay Per View (PPV) service in selected markets for both the VNL and the FIVB Men’s and Women’s World Championships in September. The channel will also feature FIVB archive content, and future plans include adding other FIVB competitions, national leagues and other major volleyball tournaments from around the world. 

Speaking about the launch of Volleyball TV, FIVB president Dr Ary S Graça F⁰ said: “Volleyball continues to lead the way in fan entertainment, and our new OTT platform will offer unrivalled access to every single minute of the Volleyball Nations League. This is an incredibly exciting time for the sport, on and off the court, and we are delighted to be working with IMG on this project.”


Team Cofidis, Solutions Credits have secured their place in the professional cycling peloton for another four years after the French bank signed a new long-term title sponsorship contract with the UCI Pro Continental team until the end of the 2022 season.

Property developer Quinn Estates has renewed its sponsorship deals with British skiers Dave Ryding and Alex Tilley. Both athletes represented Team GB at the Winter Olympic Games in Pyeonchang in South Korea earlier this year.

Stewart-Haas Racing have added ITsavvy as the primary sponsor to Clint Bowyer’s number 14 Ford for the Monster Energy Nascar Cup Series races at Richmond Raceway in September and ISM (Phoenix) Raceway in November. The company will also serve as an associate sponsor for the team in all other races as part of a multi-year partnership.

PRE Athletics & Hospitality, a division of Tailgate Guys, has announced a partnership with the International Champions Cup (ICC) to provide premium hospitality and custom tailgate services for the 17 US matches of the pre-season friendly soccer tournament.

The Football Association of Ireland (FAI) has signed up Maldron Hotels as an official partner of the Irish soccer body's 'Emerging Talent' programme in a three-year deal that includes the funding of coaching programmes, training of young players and kit.

Klaiber has extended its sponsorship deal with third-tier German soccer outfit Karlsruher SC for the 2018/19 season, continuing the weather protection company's relationship with 3. Liga club into a ninth year.

Digital access management company iLOQ has partnered with Champions Hockey League (CHL) in a new four-year digital activation deal.

Media rights

The FIA World Rallycross Championship has signed a deal with UK free-to-air network Channel 4 to broadcast this season's action in an hour-long highlights show from each competition round.

FloTrack has partnered with the National Collegiate Athletic Association (NCAA) and the Turner Sports-managed NCAA Digital to live-stream the 2018 NCAA Division I East and West Preliminary Rounds from  24th May to 26th May.


Comosa AG has revealed plans to expand its World Boxing Super Series next year with the addition of an eight-man single-elimination bantamweight tournament to its the existing super middleweight and cruiserweight competitions.


Williams have become the latest Formula One team to launch their own esports team. The new Williams esports outfit have signed three simulated racing drivers, Javier Perez, Jani Vitsaniemi and Bernardo Perez, to primarily compete in Formula One's Esports Series later this year as well as other simulated racing competitions.

Comeback of the day

Steve Smith, the former Australian cricket captain of ball tampering fame, is reportedly in talks with Vegemite owners Bega Cheese over a new commercial deal that would mark the turning point in his resurrection of his reputation.

Bega’s head of marketing, Ben Hill, told The Australian that the company had been in contact with Smith, who was banned by Cricket Australia for a year for his part in a ball tampering scandal during the recent tour of South Africa, via the cricketer's manager Warren Craig. A deal is thought to be some way off after Smith paused talks to develop his strategy during his ban but the campaign is thought to be centred around Vegemite being owned by an Australian company once again, after Bega bought the brand back from an American owned business last year. Smith was dropped as a brand ambassador by both Weet-Box and Commonwealth Bank in the immediate aftermath of the scandal.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story