Fifa strikes deal with Olympic Channel

Soccer’s world governing body signs co-operation agreement with new channel.

Fifa strikes deal with Olympic Channel

Fifa has entered into a co-operation agreement with the Olympic Channel, becoming the 36th international federation to do so.

The deal will provide the Olympic Channel with news access and content licences, and aims to  continue the promotion of soccer as an Olympic sport.

The Olympic Channel was launched on 21st August as part of the Inernational Olympic Committee’s (IOC) Agenda 2020 reform process. The IOC hopes it can engage a new generation of young viewers and generate year-round interest in the Olympics.

This latest announcement follows October’s news that six international federations, including the International Cycling Union (ICU), had signed agreements with the Olympic Channel.

Mark Parkman, general manager of the Olympic Channel, said: “Football is one the most popular sports on the planet, and we are excited to work together with Fifa to amplify the excitement of football at the Olympic Games as well as emphasise the deeply rooted cultural aspects of ‘the beautiful game’ through the Olympic Channel.”

Only four international federations for sports involved in the Summer Olympics have yet to agree deals with the Olympic Channel, although this does include the International Association of Athletics Federations (IAAF). The channel claims discussions with these bodies are ongoing.