Fifa awards World Cup rights in three more territories

World soccer's governing body Fifa has awarded the media rights across all platforms to all World Cup events from 2015 to 2022 to SBS in Australia, Bell Media in Canada and IMC in the Caribbean.

World soccer’s governing body Fifa has awarded the media rights across all platforms to all World Cup events from 2015 to 2022 to SBS in Australia, Bell Media in Canada and IMC in the Caribbean.

The rights for the 2015 to 2022 period include the 2018 Fifa World Cup in Russia, the following edition in 2022 in Qatar, the Fifa Women’s World Cup in Canada 2015 and the next event in 2019, as well as other Fifa competitions.

The announcement comes after Fifa recently awarded the exclusive US media rights to Fox and Telemundo in deals with a combined worth of over US$1 billion.

While no financial details were released, according to a Fifa statement the overall amount secured by the governing body for its 2015-2022 television rights programme now totals more than US$1.85 billion.

“Fifa is delighted with the progress of our media rights sales to date which, coming amid austere economic times, more than confirm the strength and appeal of our competitions,” said the body’s secretary general Jérôme Valcke.