Fiba nets five-year Tissot extension

Swiss watchmaker agrees digitally focused renewal with basketball federation.

Fiba nets five-year Tissot extension

The International Basketball Federation (Fiba), basketball’s global governing body, has extended and expanded its partnership with Swiss watchmaker Tissot for a further five years.

The agreement, which is in place until 2021, will see the Swatch-owned brand serve as the presenting partner of Fiba’s mobile apps, benefit from a heightened presence across the organisation’s digital assets and receive extensive visibility throughout all venues at Fiba competitions.

Additionally, Tissot will present a new series of ‘Buzzer Beater’ clips, which will be posted on Fiba’s digital platforms. The company will also supply a new timing and scoring system for the 2019 Fiba Basketball World Cup.

Patrick Baumann, Fiba’s secretary general, said: “Our partnership with Tissot has delivered great benefits over the years. In part that is because of the similarities we share: both Fiba and Tissot are based in Switzerland and both have strong global ambitions.

“After nearly a decade together, we consider Tissot to be more than a partner. They are a part of the Fiba family. We look forward to having Tissot at our side as we enter this new era in our sport and work so that basketball can get the most out of our expansion in digital technology.”

François Thiébaud, president of Tissot, added: “We are not only proud to continue our partnership with Fiba, but also to share sporting values together as we do with the other sports we are committed to, with our commitment to basketball going back to 2008 and reinforced by our partnership with the National Basketball Association (NBA) since 2015.

“Basketball is not just a great sport with a global appeal, it is a sport where the players provide a lot of emotion that can be shared by the fans. Thanks to Fiba for serving the highest level of basketball and to the players and fans for the enjoyment we will share in the coming years.”