Fiba appoints Torneos for South American rights sales

Agency to distribute basketball organisation’s Americas broadcast rights.

Fiba appoints Torneos for South American rights sales

The International Basketball Federation (Fiba) has appointed South American sports marketing and media company Torneos to distribute its broadcast rights in Latin and South America.

Torneos will act on behalf of basketball's global governing body in securing distribution partners in the Americas for Fiba’s national team competitions over the 2017 to 2025 cycle. 

The rights package will include the Fiba Basketball World Cups in 2019 and 2023; the Fiba AmeriCups in 2017, 2021 and 2025; the Fiba Women's Basketball World Cups 2018 and 2022; other men’s and women’s Fiba Continental Cups; and the men’s and women’s under 17 and under 19 Basketball World Cups.

The deal covers rights in the following countries and territories: Anguilla, Antigua, Argentina, Aruba, Barbados, Belize, Bolivia, British Virgin Islands, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Monserrat, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, St Kitts & Nevis, St Lucia, St Vincent & the Grenadines, Surinam, Turks & Caicos Islands, Trinidad & Tobago, Uruguay, Venezuela.

The agreement was brokered by Fiba Media, the organisation’s media arm that was forged in partnership with Perform Group.

Patrick Baumann, Fiba’s secretary general, added: "We are very excited to team up with Torneos and are confident that thanks to their expertise in the region we can ensure our competitions are seen right across Latin and South America much to the delight of the fans and as a way to inspire a new generation of players."