FFR extends with major banking partner

French financial institution Société Générale has renewed its sponsorship deal with the French Rugby Federation (FFR) for a further four years.

French financial institution Société Générale has renewed its sponsorship deal with the French Rugby Federation (FFR) for a further four years.

The new deal will see the bank remain as one of the FFR's key official partners, alongside GMF, Adidas, Orange and Renault, until June 2016.

Société Générale's official association with French rugby dates back to 1987; it has deals in place with the French rugby league for five years of Top 14 sponsorship and with the organisers of the 2015 Rugby World Cup in England.

Although no financial details have been released, according to a source with knowledge of the deal it is worth some €3 million per season.