Football Federation Australia (FFA), the governing body for soccer in Australia, has agreed an international media rights deal with IMG.
The six-year partnership will give the global sports agency the right to market the country’s domestic soccer leagues, including the men’s Hyundai A-League and the women’s Westfield W-League, as well as the Westfield FFA Cup knockout competition and selected national team matches. The agreement has been described by the FFA as a ‘multi-million dollar deal’.
The announcement sees IMG replace Lagardère Sports, and marks the final instalment of the FFA’s broadcast rights distribution after it recently confirmed a commercial domestic free-to-air deal with Ten Network.
“Australian football has never been seen by more people around the world,” said David Gallop, chief executive of the FFA. “This deal with IMG provides more funds to invest in the game and will help to enhance the reputation of the Hyundai A-League and Westfield W-League, and our national teams around the world.”
Chris Guinness, senior vice president of IMG Media Asia, added: “Football in Australia is continuing to enjoy an upward curve in terms of quality and interest from around the world with many players from more established leagues now playing their trade in the A-League. We are delighted to have entered into this new partnership with the FFA, amidst very strong interest, and are looking forward to helping them grow media coverage and awareness of Australian football.”
Australia’s men’s national team is currently competing at the 2017 Fifa Confederations Cup in Russia, and will play their first game on Monday against current world champions Germany.