Feyenoord pen five-year Adidas renewal

Dutch soccer side prolong partnership with kit supplier until 2023.

Feyenoord pen five-year Adidas renewal

Dutch soccer champions Feyenoord have extended their strategic partnership with Adidas for a further five years.

The deal will see the German sportswear brand continue to provide the Eredivisie team’s playing kits until 30th June 2023, prolonging a partnership which began ahead of the 2014/15 season.

Under the terms of the agreement, all of Feyenoord’s Adidas-branded apparel will be exclusively available through the club’s official retail channels. The financial terms of the new contract have not been disclosed.

“Adidas is a leading brand worldwide in football and suits this club wonderfully,” said Feyenoord’s commercial director Mark Koevermans. “From the very first day we have had a very positive response from fans to the brand and that is now shown by the popularity of the shirts and other match-day and training apparel. We are especially proud that Adidas has shown faith in us going forward with this greatly improved agreement.”

“We are enormously proud of this new contract with Feyenoord,” added Gavin Thomson, senior vice president at Adidas Western Europe. “The club, the city, the supporters, it all fits perfectly with the Adidas brand. Furthermore, the success of the shops and the online store has vastly exceeded our expectations. These are the main reasons to renew the contract and extend the contract term. We are looking forward to all the great things to come.”

Feyenoord, who are currently fourth, fell 19 points behind league leaders PSV Eindhoven following their 1-0 defeat to VVV-Venlo on Sunday.