Ferrari sponsor signs with Cervélo

Pro cycling squad Cervélo TestTeam has signed Tata Consultancy Services (TCS) as the official consulting and IT technology partner of the team.

Pro cycling squad Cervélo TestTeam has signed Tata Consultancy Services (TCS) as the official consulting and IT technology partner of the team.

As well as an unspecified financial injection, the deal also sees Tata, a leading international IT services, business solutions and outsourcing firm, provide in-kind support in the form of technology services to the squad. Industry experts put the total value of the deal at some US$600,000.

"We are immensely pleased to have Tata Consultancy Services as our official consulting and IT technology partner. As a global leader in IT, TCS has improved the business performance of some of the leading companies in the world. We are looking to draw upon this same expertise to improve the performance of our cycling team," said Gerard Vroomen, co-founder of Cervélo.

Tata, an India-based company, already sponsor the Ferrari Formula One team as well MotoGP team Ducati and several major marathons worldwide.

"This is the first company from India that decided to join cycling. It makes the sport even more global than it is already today." said Vroomen. "Since we created this team, we have always been open to a new partner.

"The addition of this new sponsor will not change our team budget much. It will help our riders and give them access to new technologies but we won't buy three big names because we have a new sponsor.”