German soccer outfit FC Schalke 04 have announced that Japanese game manufacturer Konami is set to become the club's new esports partner from next season.
The length of the deal between the Bundesliga side and Konami was not announced but it is described as long term, with German news outlet Sponsors.de reporting it is worth around €100,000 (US$117,000) per year to the club.
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Konami will receive TV presence at Schalke home games as well as hospitality options and integration into the club's media activities.
The deal also sees the producers of the Pro Evolution Soccer (PES) series expand its licensed club portfolio for the upcoming edition of the soccer simulation game. The club's players will appear in detail in the game, as will the Veltins Arena and well-known Schalke fan songs.
Alexander Jobst, the Schalke board member who oversaw the deal, said: "The partnership means that Schalke's position as pioneers in the field of esports is not only recognised nationally but also internationally.
"Unlike others, Konami supports our transitioning of our main market football onto the virtual pitch. The partnership will also enable our fans and followers to play with the real team of FC Schalke 04 in the world-renowned game Pro Evolution Soccer."
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Online training platform Zwift has joined forces with the 2018 UCI Road World Championships organising committee to become official supplier.
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BHRT, the public-service broadcaster in Bosnia and Herzegovina, has confirmed a rights agreement for the 2018 Fifa World Cup.
Anthony Joshua's AJBXNG management company has agreed a multi-year deal between sportswear giant Nike and its British boxer client Joshua Buatsi.
English county cricket club Middlesex has appointed GumGum Sports, a digital sponsorship valuation firm, to capture the full media value of its sponsorship offering across broadcast and social media.
Hashtag of the day
You can tell the World Cup is barely a week away as Lionel Messi's face is becoming increasingly visible as all of his various brand partners activate their deals. Gatorade has created an animated short film featuring the Argentina star for its World Cup campaign. The video is endearing enough but the digital branding is not the most imaginative, '#HeartOfALio' smacks of a late-afternoon meeting where no one has the energy to shout down a bad idea.
Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story