Top-flight French soccer side FC Nantes have unveiled New Balance as their new technical sponsor.
Starting from the 2018/19 season, the US sportswear brand will replace British company Umbro as the Ligue 1 outfit’s official kit supplier, producing the uniforms for all of the club’s teams along with a wide range of products for their supporters.
The deal sees New Balance enhance its portfolio of kit supply deals, which includes partnerships with English side Liverpool, Scottish champions Celtic and FC Porto of Portugal. The length and financial terms of the company’s deal with FC Nantes have not been released.
“It is with pleasure and pride that, starting next season, we will welcome the brand New Balance as a new equipment supplier to FC Nantes, just like the big clubs in Europe,” said FC Nantes president Waldemar Kita. “We are convinced that New Balance will support our sporting ambition. The new training collection developed as part of this partnership will be available next summer in our official store and will allow our loyal supporters to continue to wear the colours of FC Nantes.”
Kenny McCallum, general manager of New Balance Football, added: “We are delighted to welcome FC Nantes, a history-laden club, to the European list of clubs in the New Balance football family and look forward to providing them with a collection of products in line with their ambitions. We are proud to support the team in their quest for success.”
Premier League-winning former Leicester City manager Claudio Ranieri has guided FC Nantes to fifth in Ligue 1, and they host struggling Amiens SC in their next game on Saturday.