Pay-TV channel Sony Pictures Networks India has agreed a sublicensing deal with Facebook to show matches from La Liga, Spanish club soccer’s top flight.
The move comes just one week after Facebook agreed a landmark deal with La Liga to secure rights to every game for the next three seasons. The agreement saw the social media giant dislodge Sony as the rights holder to the competition in India, ending a three-year relationship which was reportedly worth US$32 million.
The indiantelevision.com website says that Sony will show the coverage on its Sony Six and Sony ESPN channels, as well as on the Sony Liv over-the-top (OTT) platform. Facebook, meanwhile, will be showing all matches online for free.
Indiantelevision.com also revealed that Sony has renewed its rights deal for Serie A, the top tier of soccer in Italy, for a further three years after agreeing terms with the IMG agency.
Facebook and Sony’s La Liga coverage will get underway on Friday when Getafe host Eibar in the opening fixture of the 2018/19 season.