German hardware company Hafele has secured the Vietnamese rights to broadcast live coverage of Bastian Schweinsteiger’s testimonial between Bayern Munich and Chicago Fire.
MONDAY'S BIG STORIES
Hafele, which became an official regional partner of the Bundesliga outfit earlier this year, has picked up the exclusive rights and will broadcast the friendly fixture for free via its Vietnamese Facebook page.
On 28th August the Fire - Major League Soccer (MLS) Eastern Conference strugglers and Schweinsteiger’s current side - head to the the Allianz Arena to take on the club where the veteran midfielder spent 17 years as a player.
Bayern kick off their Bundesliga campaign at home to Hoffenheim on Friday.
The Bahrain Olympic Committee has signed a five-year deal with Swiss software company Dartfish to use video analysis for coaches and athletes.
Motoring group RAC has secured naming rights for the Perth Arena from September, agreeing a five-year deal.
In soccer, the Indian Super League (ISL) has announced a three-year deal with Nivia that sees the sports brand become its official ball partner.
The Jamaican Olympic Association (JOA) has announced a J$20 million partnership with Starlight Production Limited, which becomes the nation’s official event management partner.
Technology brand Garmin have partnered with golfer Rick Shiels, in a deal which sees the YouTube star showcase the company’s latest golf products, including the Approach Z80, a laser range finder.
WIN Corporation has purchased a stake in Australian National Rugby League (NRL) side St George Illawarra Dragons.
Non-Endemic Brand of the Day
The Unicorns of Love esports team have signed a new jersey sponsorship with German condom brand Billy Boy.
The ‘number two condom brand in Germany’ and its logo will be displayed on the team’s sleeves in a deal that lasts until the end of 2018.
Signed by agency Lagardère Sports, Billy Boy is the third non-endemic brand to sponsor the team following their deals with Wacken Open Air and 20th Century Fox.