FA extends McDonald’s grassroots partnership

Deal will give backing to new participation-focused scheme.

FA extends McDonald’s grassroots partnership

Getty Images

Global fast-food chain McDonald’s has signed a new four-year partnership with the English Football Association (FA).

The deal, which expires in 2022, will see the pair’s association stretch to two decades, having first partnered in 2002, making the restaurant brand the longest standing supporting partner in English grassroots soccer.

According to the FA, the new deal will see more than 500,000 children play more than five million hours of soccer.

Under the new agreement, a new programme focused on participation will encourage children to join ‘turn up and play’ coaching sessions nationwide, as well as community soccer days.

The programme kicked off early in August, with England stars Jordan Pickford and Nikita Parris in attendance.

McDonald’s also has partnerships with the Scottish, Welsh and Northern Ireland soccer associations.