English soccer’s Football Association (FA) has announced a three-year partnership with British sportswear brand Mitre.
Starting with the upcoming 2018/19 season, Mitre will replace Nike as the official soccer ball supplier for all competitions organised by the governing body, including the historic FA Cup knockout tournament. Nike, the US sportswear giant, still has one more year to run on its ball supply deal with the Premier League.
The deal, which will run until 2020, will see Mitre Delta Max balls used across the FA Cup, the Women’s FA Cup, the FA Women’s Super League, the FA Women’s Championship, the FA Trophy and the FA Vase. Each ball will display the respective competition’s logo, with the men’s and women’s FA Cup balls to receive a bespoke new design.
The first FA competition to feature Mitre-branded balls will be Sunday’s Community Shield curtain-raising fixture between FA Cup holders Chelsea and Premier League champions Manchester City.
“We seek to maintain the highest of standards across all of our competitions, and it is fitting that we have chosen a manufacturer with a history of excellence as our official football supplier for the next three seasons,” said Mark Bullingham, group commercial and marketing director at the FA.
“We look forward to unveiling the first new ball at the Community Shield and to working closely with Mitre to ensure our partnership reaches its full potential.
“Mitre is a leading football brand worldwide and like The FA, we’re proud of our heritage,” added Sean Kavanagh, director of global sports marketing and sponsorship at Mitre. “We’re excited to announce our new partnership across all FA competitions and are passionate about the game at all levels. We’re delighted to be an official ball supplier of she FA, which includes prestigious competitions such as the Emirates FA Cup.”