Ligue 1 soccer outfit Lille OSC have agreed a sponsorship deal with human resources firm DLSI.
The company has 70 branches throughout France and will serve as an official partner of the club, with logo placement on the right-hand breast pocket of their playing jerseys for all league games.
The firm will also receive advertising exposure at games and branding on the club’s official website.
No financial terms were announced.
"The LOSC is based on the fundamental values that we share with the DLSI Group: proximity, the search for excellence, teamwork,” said Thierry Doudot, the chief executive of DLSI.