Everton set to announce reported US$2.6 million deal
According to the Daily Mail's Charles Sale, Everton Football Club have signed a new UK£1.7 million (US$2.6 million) deal with secondary ticketing company StubHub.
The deal is yet to be officially confirmed by either Everton or StubHub, however, when announced the partnerships will be the American company's first signing in England’s Premier League.
Terms of Everton's latest agreement with StubHub will follow those of a similar deal done by Premier League rivals Aston Villa with rival ticketing company Viagogo. Sale also reports that Viagogo is also in the process of tying up further agreements with Fulham and Newcastle.
- Aston Villa sign new ticketing agreement with viagogo
- Stubhub agrees deal with NBA and USA Basketball
StubHub launched its UK operations in December 2011, a move that was complemented in April 2012 through a partnership with USA Basketball concerning the governing body's upcoming exhibition matches in Manchester on 18th and 19th July.
"In the UK, we've been really successful over the last six to eight months coming in and there's a huge appetite to work with StubHub," said StubHub director of business development and partnerships Danielle Maged speaking with SportsPro in May. "I think what we offer on the customer service and the security and our dedication to people is really attractive to people. So I think that you'll see that we'll have a ton of partners in the UK over the next two years depending on when contracts expire.
"The UK is a springboard for other territories in Europe," Maged added. "You can expect to see us advance, spreading. Definitely, I would say by 2013 we'll be in another country in Europe and then we're clearly looking beyond Europe."
A feature-length interview with Danielle Maged appeared in the July 2012 edition of SportsPro. To subscribe to the magazine, click here.
blog comments powered by Disqus
Chime Communications announces Icon Group acquisition - 07 April 2011
Rwandan FA renews with local breweries company - 27 September 2013
Yahoo signs David Beckham to front ad campaign - 09 June 2010
Ghana Premier League to unveil US$10m sponsor - 31 January 2014
More solar investment for German soccer - 12 July 2011
Related blog posts
Struggling Everton hit by another financial blow - 04 December 2009, Notes & Insights
Financially struggling Everton ‘set for huge cash injection’ - 07 December 2009, Notes & Insights
Manchester United break world record for sponsorship - 02 June 2009, Notes & Insights
The ultimate agent - Mick de Haas - 31 August 2009, Notes & Insights
Ilya Kovalchuk to re-sign with New Jersey Devils - 06 July 2010, Notes & Insights