Eurosport has become the exclusive pan-European broadcaster of 2014 World Tennis Day on 3rd March.
Eurosport and its sister service, Eurosport 2, will broadcast four live matches, exhibitions played in cities across the world, on the day. It will show Tomas Berdych versus Lleyton Hewitt and Li Na versus Sam Stosur from Hong Kong, followed by Pat Cash versus Ivan Lendl and Andre Agassi versus Pete Sampras from London.
The doubles clash between the Bryan brothers and the McEnroe brothers, and a contest between Andy Murray and Novak Djokovic, both in New York, will also be broadcast live.
Mats Wilander, the former Grand Slam champion-turned-Eurosport pundit, will host two live editions of his 'Game, Set and Mats' show on the day from London.
Eurosport has also acquired the digital rights for all games from StarGames, the company organising the day.
“We look forward to Eurosport broadcasting all the Showdown events that will take place on World Tennis Day," said StarGames' president Jeremy Solomon.
"Eurosport is a perfect partner to serve as host broadcaster for the World Tennis Day Showdown presented by Financial Times in London and the prestigious line-up we have for those matches. The commitment Eurosport has to tennis is great for the game, and to include over ten live hours of World Tennis Day programming is evidence of that."
Arnaud Simon, Eurosport Group's television content director, added: “It would have been impossible for us not to broadcast the World Tennis Day, as it so fully corresponds to Eurosport’s DNA.
“First, it’s a day to promote tennis which we have done since our launch in 1989 with over 1000 hours of live tennis every year. Secondly, it’s a day for premium tennis, which is content we deliver every season with three Grand Slams, shows and world-class consultants."
World Tennis Day, which has the support of the International Tennis Federation (ITF), was created last year and is designed to promote the sport and increase participation.