Pan-European broadcaster Eurosport has acquired the broadcast rights to the Giro d'Italia, Italian cycling’s grand tour.
Under the terms of the deal, the pay-TV channel will show four hours of live coverage from every stage of the three week tour through 2020. The agreement is part of Eurosport’s broadcast calendar of 200 days of live cycling in 2017.
Eurosport is the host broadcaster of all three of cycling’s grand tours: the Tour de France, the Vuelta a España and the Giro. The channel has carried coverage of the multi-stage race from 1998. The financial terms of the deal with the Italian event have not been released.
"If you’re passionate about cycling, Eurosport remains the only place to be,” said Peter Hutton, chief executive of Eurosport. “Eurosport’s community of cycling fans is among the most loyal and committed you can find and they appreciate that Eurosport really is the home of cycling. We are proud to serve these fans and excited to offer them even more of the live action they love.
“While we’re proud of Eurosport’s great heritage in cycling, the exclusive and extended coverage of the Giro d’Italia, and additional races added to our calendar, demonstrates there is much more to come.”