European Tour secures Genworth Financial renewal

Genworth Financial has renewed its sponsorship of golf's European Tour for another four years.

Genworth Financial has renewed its sponsorship of golf's European Tour for another four years.

The deal will see the global insurance provider continue as the official sponsor of the European Tour statistics and as a sponsor of several events, including the Nordea Masters in Sweden, the BMW International Open in Germany and the Madrid Masters in Spain, the Volvo China Open and the Hong Kong Open. It will also employ the services fo Swedish golfer Peter Hanson and Spain's Pablo Larrazábal, and continue its Putts4Charity programme, which has raised over €865,000 since 2007.
 
Peter Barrett, who is senior vice president of lifestyle protection at Genworth Financial, said: "The European Tour brings us closer to our distribution partners and their customers through the terrific coverage and profile that the sport has.  The Tour is very closely aligned with our geographic footprint and we are particularly excited taking our partnership to Asia for the first time."
 
 
European Tour chief executive George O'Grady added: "We are very proud of the successful partnership that we have developed with Genworth over the past five years and are therefore very pleased to agree a new deal that will see this relationship continue to grow and develop."