American golfer Julian Suri has signed a sponsorship deal with his hometown National Football League (NFL) team, the Jacksonville Jaguars.
The 26-year-old, who competes primarily on the European Tour, will act as an official ambassador for the team, in what is believed to be the first exclusive deal signed between an NFL franchise and a professional golfer.
To promote the partnership, the Jaguars are running an online competition offering fans the chance to win on-course experiences with Suri, including a lesson and a round of golf, as well as team merchandise.
A graduate of Duke University who resides in St. Augustine, a town located around 40 miles south of Jacksonville, Suri is currently ranked 66th in the world. He has recorded one win on the European Tour to date - at last year’s Made in Denmark event.
While the deal is understood to be the first exclusive tie-up between an NFL team and a golfer, Americans Payne Stewart and Ben Curtis have previously represented several teams under a deal with NFL Properties, the league’s merchandising and licensing arm, according to ESPN's Darren Rovell.
The partnership comes amid the Jaguars' continuing efforts to tap into the European market. Having featured in the NFL's annual International Series games in London every year since 2013, the team has come to be known, at least unofficially, as the British capital's de facto franchise.
Suri, a Nike-sponsored golfer who is represented by Wasserman, announced his new partnership on Twitter earlier on Wednesday: