The European Hockey Federation (EHF) has entered into a broadcast partnership with sports data and digital content company Sportradar.
The two parties have launched an over-the-top (OTT) live streaming platform called EuroHockeytv.org (EHTV), which has been dubbed ‘the home of European hockey streaming’ and is based on Sportradar’s existing OTT platform solution.
The agreement follows the launch by the EHF earlier this year of a strategic plan for 2017 through to 2024 that would see the organisation commit to a proactive and innovative approach. As well as live matches, EHTV will compile an archive of past games for its subscribers, additional Video on Demand (VOD) content and short highlight clips.
“It has been a real pleasure developing a tailored and unique OTT proposition that suits the EHF’s circumstances, stakeholder group and focus,” said Rainer Geier, managing director for OTT at Sportradar. “After all, not every federation is the same and so our suggested solution cannot have a cookie-cutter approach. We are excited to see EHTV go live and are confident that this will strengthen the strong bond between the EHF.”
Angus Kirkland, the EHF director general, added: “The new platform will provide a home for European hockey fans with free of charge access to the best hockey across Europe. It will also provide our member associations an outlet to showcase their events and engage the broader European community.”