Uefa extends Europa League deal with Fedex

New agreement takes relationship through 2021.

Uefa extends Europa League deal with Fedex

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The Uefa Europa League has extended its sponsorship of Fedex Express, a subsidiary of American multinational courier service Fedex.

The delivery company has acted as a main sponsor of European soccer’s second-tier continental tournament for the past three seasons.

However, the company will now become an official sponsor of the competition until the end of the 2020/21 season.

The Europa League has agreed deals with a number of new partners ahead of the 2018/19 competition, with Hankook Tyres, Amstel, Enterprise-Rent-A-Car, Kia Motors and Molten all signing deals.

Raj Subramaniam, executive vice president and chief marketing and communications officer at FedEx Corporation, said of the partnership extension: “Football demonstrates, time and time again, an impressive capability to unite people from diverse backgrounds who find a common ground through sport.

“The role football plays in connecting people reflects what FedEx does every day as a global logistics leader.”

Guy-Laurent Epstein, marketing director of Uefa Events, added: “We look forward to continuing our strong relationship with FedEx and building further upon our collective objective of growing the competitions and cementing this sponsorship further.”

Atletico Madrid are the holders of the Europa League, having beaten Marseille 3-0 in the final of the 2017/18 edition.