Top story: Eugenie Bouchard serves up Yonex partnership

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Top story: Eugenie Bouchard serves up Yonex partnership

@geniebouchard - Twitter

Top Story

Tennis star Eugenie Bouchard has entered a new partnership with manufacturer Yonex.


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The 24-year-old Canadian announced the deal on social media, posting a picture herself modelling the Japanese brand’s Vcore 100 racket.

She said: “I’m so excited to announce my new partnership with Yonex! This means so much to me because Yonex was the first racket I ever used when I started playing tennis. It’s come full circle.”

Bouchard previously had a sponsorship deal with manufacturer Babolat which expired at the end of 2017 as her slide down the world rankings continued.

Now 107th in the world, Bouchard will look to rediscover the top form that saw her reach the final of Wimbledon in 2014.

Media Rights

Indian television channel DSport has secured rights to broadcast coverage of the Ryder Cup in India. The biennial tournament takes place later this week in Paris.

Indian mobile network Jio has announced a five-year partnership with broadcaster Star India that will make all televised India cricket matches available to their JioTV service.

Bidding & Hosting

In Formula One, plans to hold a Danish Grand Prix in the streets of Copenhagen have been scrapped due to a lack of funding and a lack of support from Copenhagen authorities.

Politics & Governance

Soccer clubs in England’s second-tier Championship have been briefed by the English Football League (EFL) on potential penalties if they fall foul of financial regulations. Birmingham City are one of the clubs potentially facing sanctions, which could now be as high as 21 points.

Members of Spanish soccer giants Real Madrid have approved plans from president Florentino Perez to take out a €525 million loan to renovate their Santiago Bernabeu stadium.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story