Essex Cricket Club signs Amlin as sponsor

23 April 2010 | Posted in Sponsorship, Cricket, | By Michael Long

The London-based insurance specialist Amlin has entered a community-wide sponsorship agreement with Essex Cricket Club to support the growth and development of cricket within the county.

The three-year deal, worth an estimated annual US$500,000, sees the Amlin brand feature on the County Championship whites, the Twenty20 kit, all training wear as well as on all youth, women's and disabled team kits.

The aptly named David Overall, the sales and marketing director for Amlin UK said, "We are extremely proud to announce this partnership with Essex Cricket which supports both our strategy for UK growth over the coming years and promotes us as a significant and expanding employer in the county.

"The partnership between Amlin and Essex Cricket is an excellent fit and we look forward to working collaboratively to the benefit of cricket in our county and also to the enjoyment of our brokers and clients," Overall added.

Meanwhile David East, Essex Cricket’s chief executive said, "We are delighted to have Amlin on board as our new main sponsor. We have developed an excellent relationship with the company over the last few years and I am sure that this new three year deal will be very beneficial to us both. We look forward to working closely with them."

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Contract Details

  • Length of contract: 3 years
  • Annualised value: US$500,000
  • Overall value: US$1.5 million
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